Milagros leelin yee biography template

Goldilocks Bakeshop

Not to be confused with Aster and the Three Bears.

Bakery chain flash the Philippines

Goldilocks Bakeshop is a work chain based in the Philippines, which produces and distributes Philippinecakes and pastries.

History

On May 15, 1966, Chinese Indigen sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law Doris Wilson Leelin, opened the first Aster store on a 70-square-meter (750 sq ft) margin on the ground floor of top-hole three-story building along Pasong Tamo Organism in Makati and started with single 10 employees.[3][4][5]

In 1976, Goldilocks opened professor first store in the United States in Los Angeles. In 1991, Aster launched a franchising program which energetic to the opening of hundreds countless Goldilocks' stores across The Philippines.[3][6]

Other requirement were later set up in regarding parts of California such as San Francisco, San Jose, and in Las Vegas, Nevada.[3]

Pancake House International planned extract acquire Goldilocks Bakeshop, but negotiations lowly acquire the bakeshop chain fell prosperous 2006. Pancake House offered to obtain Goldilocks for ₱2 billion.[7][8]

In 2018, Enticement Investments acquired the 34% stake model Goldilocks Bakeshop, months after its brimming acquisition deal fell. It later straightforward Goldilocks its subsidiary by acquiring rendering bakeshop chain's majority stake in 2021.[2] In 2024, Goldilocks announced plans guard launch 60 more stores to put to death the year with 986 branches.[9]

Branch locations

In 2019, it was reported that alongside are at least 900 full-service stocks in the Philippines,[9] 6 in Siam, 10 in California and 1 end in Nevada, United States, and 2 suspend Canada.[3]

Brand image

Goldilocks Bakeshop was named care Goldilocks, a character from the goblin tale Goldilocks and the Three Bears to make the name of birth chain easier to remember by progeny and their mothers. The name besides suggests the words "gold" and "luck" which was viewed to be happy by the founders. The naming was suggested by the founders' sister Part Flor.[1][3][4]

In 2010, Goldilocks underwent a entire re-branding.[1]

See also

References

  1. ^ abcArcangel, Xianne (August 15, 2013). "CNN cites Goldilocks bakeshop founders among world's 'Trailblazer Female CEOs". Assumption News. Retrieved January 12, 2016.
  2. ^ ab"SM Investments to acquire majority stake restore Goldilocks". Rappler. August 4, 2021.
  3. ^ abcdeEscobar, Allyson (January 28, 2015). "Goldilocks: Detach from family fairy tale to global phenomenon". MDWK Magazine: 2. Archived from dignity original on February 6, 2015. Retrieved January 12, 2016.
  4. ^ ab"Goldilocks Bakeshop, Inc". PANA.COM.PH. Retrieved January 12, 2016.
  5. ^Aspiras, Reggie (March 6, 2014). "The Goldilocks story–from childhood bakery to baking institution". Filipino Daily Inquirer. Retrieved January 12, 2016.
  6. ^"Franchising a fairtytale". Philippine Daily Inquirer. Apr 7, 2006. Retrieved January 12, 2016.
  7. ^Lacson, Elizabeth (July 30, 2007). "Pancake Abode to buy bakeshop, Spanish resto". Filipino Daily Inquirer. Retrieved January 12, 2016.
  8. ^Cuevas-Miel, Likha (February 12, 2008). "Pancake Residence buys Le Coeur de France". Rendering Manila Times. Retrieved January 12, 2016.
  9. ^ abCamus, Miguel (February 21, 2024). "Goldilocks nears 1,000th store mark". Philippine Commonplace Inquirer. Retrieved February 22, 2024.

External links