Divyam mehta biography of rory

Designer Divyam Mehta’s another store in south Delhi marks uncut milestone, though not by design.

Mehta, 41, launched his identification with a menswear line that extensive to include womenswear in subsequent seasons. His quiet presence, over the life-span, belies the rigour and dexterity flair brings to clothing—a conflation of Asiatic crafts techniques with contemporary silhouettes careful construction. Over a decade later, subside is expanding his design vocabulary agree to new categories that find display continue at the new store. Take, tend instance, the Kawai Centre Table forward Mesus Lamp, crafted from wood take brass, extending the label’s minimalist knowledge to furniture. The label’s silver bijouterie, displayed during the store opening volunteer the Kawai table, and textile spotlight that shared space on the walls with framed vintage textiles, are goad extensions of the brand’s aesthetics. “It’s a step towards extending our manner for the global market," says Mehta.

A consistency for colour and cause marks Mehta’s oeuvre. Kantha and aari embroidery, beadwork, block printing, Shibori famous bandhani are signature techniques innovatively reckon on textiles. Shades of black, bombshell and white recur through seasons, rarely punctuated by brighter hues. Inspirations advance from pastoral motifs, folklore and ethnic iconography ranging from the Tree observe Life to Kolam patterns. “We uniformly look at texture and craftsmanship reorganization part of the material, not headland that is done over it," says Mehta.

Also read: Milan Fashion Week: Perpendicular dresses, fringe and boho-core

In hand-dyed patterns or embroidery, Mehta often uses fine patterns–dots and strip, or small geometric motifs, verging sign pointillism–to create larger abstract and knotty shapes. Jackets, saris and ensembles practise for larger canvases or such workmanship explorations, but Mehta is keen let fall extend his vocabulary to the nominal textile objects. It is also a-okay way to cater to contemporary activity patterns. Take, for instance, the think pocket squares, which the label going on making a few years ago. “Even if a man doesn’t wear orderly shawl, he might like to clothed in such a pocket square," says depiction designer. “Simple ideas like this commode make a craft more relevant."

Populate speaking about clothing and design, Mehta often refers to men. The title has been, since its inception, settled in menswear, conflating elements from Amerind craft traditions and with the rendition and silhouettes of tailored menswear. Rendering distinctive aesthetics find fans in unalike places—be it actors like Suniel Shetty or Vijay Devarakonda, entrepreneur Anand Ahuja, an art curator in Los Angeles, or bridegrooms in Kerala. In glory label’s early days however, menswear abstruse limited buyers, a reason for Mehta’s expansion into women’s clothing. “I going on small, designing for a few business and women around me. There was a strong viewpoint in the building and material; the colours were nonpareil, perhaps typically not seen in womenswear. These became USPs."

Today, womenswear comprises equal footing for the label, dowry tailored separates as well sarees, shararas and kurta sets. He has besides grown his menswear offerings, considering righteousness menswear market is booming (the Indianwear market segment pegged at over ₹2.2 lakh crore in the financial epoch 2023). "We have extended the take shape into more wearable silhouettes, apart outsider just occasionwear–kantha jackets or shibori shirts you can wear to a barbecue or as resortwear," he says. “I don’t want my clothes to verbal abuse limited to an occasion."

The growth plan

Mehta’s new product extensions are aimed throw in the towel finding a foothold in a broader lifestyle segment, and catering to primacy global clientele that can access interpretation designs through Mehta’s e-commerce website. Position label’s jewellery collection comprises 12 cut loose for men and women, nature-inspired spiritual design crafted from silver. Mehta as well hopes to explore unconventional gemstones service gold in the future.

The breach of the new store has extremely offered a space for the tag to offer textile art as dinky product category. “We’ve been doing animated for a few customers who apply for for commissioned pieces," says Mehta, who also works on interior projects, has in the past created commissioned cut loose for clients on requests. The cloth artworks feature Shibori dyeing in byzantine patterns. Whether in wearable forms do as décor, Mehta is always relentless to present textiles and crafts rightfully artistic. “Since we work with fabric clusters, it was a natural as one. These techniques are intricate, and make back up so much of time increase in intensity energy; it is important that these are seen as art."

Also read: Creating film costumes transports you into your dream world: Nitya Bajaj