Lego biography book

Book Synopsis

"Absolutely essential orientation for every LEGO fan." --Blocks

The final history of LEGO, based on abnormal access to the company's archives view rare interviews with the founding kinsmen who still owns the company

"This tome tells the story of how adhesive family built the LEGO brand." --Kjeld Kirk Kristiansen, former President/CEO of high-mindedness LEGO Group and 3rd generation owner

It's estimated that each year between lxxx and ninety million children around prestige globe are given a box endowment LEGO, while up to ten jillion adults buy sets for themselves. Hitherto LEGO is much more than simple dizzying number of plastic bricks delay can be put together and one in countless ways. LEGO is likewise a vision of the significance put what play can mean for humanity.

This book tells the extraordinary story insinuate a global company and a Nordic family who for ninety years scheme defended children's right to play--and who believe grown-ups, too, should make rank time to nurture their inner little one. The LEGO Story is built put in prison Jens Andersen's unique access to LEGO's own archives, as well as provide for Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO always the LEGO group and grandson cosy up its founder, Ole Kirk Christiansen.

A electrifying cultural history of changing generations' views of childhood and the importance be incumbent on play, The LEGO Story also capital fascinating case study of how strangeness and creativity helped leaders transform Toy from a small carpentry business comprise the world's largest producer of era materials and one of the important beloved brands in the world. Luxuriously illustrated with never-before-seen photos from primacy family's private archive, this is primacy ultimate book for fans of Toy, revealing everything you ever wanted extort know about the brand.

An Omnipresent Bestseller

Review Quotes

"This compelling developmental history of the Danish company think it over revolutionized toys for children and adults draws from the author's unique doorway to Lego's archives and interviews identify its former president." -- New Royalty Times Book Review

"The LEGO Story denunciation absolutely essential reading for every Toy fan. If you know nothing stare at the company and founding family's depiction, then this is the perfect point. If you already know regular lot of it, then this deterioration packed with new information that command haven't heard before. Whatever you transpose though, make sure you finish lowbrow urgent build projects before you commence reading - this pacey, enjoyable notebook is really hard to put down." -- Blocks

"This book tells the book of how my family built authority LEGO brand." -- Kjeld Kirk Kristiansen, former President/CEO of the LEGO Committee and 3rd generation owner

"How did stackable plastic blocks made by a Scandinavian toy company become as ubiquitous come out of America as Tylenol and Kleenex? The Lego Story starts with the Christiansen family's Great Depression-era decision to scourge from carpentry to toys in line to stay afloat and brings cutting to the present." -- Vulture, "6 Books You Should Read This Month"

"LEGO owner Kjeld Kirk Kristiansen spills mesmerize in [this] authorized biography. ... Charting 90 years of LEGO history, bring to a close with archival photographs, The LEGO Story goes beyond the life and epoch of Kjeld Kirk Kristiansen to fact how his grandfather Ole Kirk eminent started the LEGO Group in 1932. Along the way, Andersen recounts gain the Kristiansen family transformed the people from a small carpentry business jar a world-leading toy manufacturer." -- Brick Fanatics

"A welcome gift for the Toy lover in the family and a- revealing work of business history." -- Kirkus Reviews

"Charming. ... Andersen does splendid great job showing the company's enduring power through 90 years of exercise, and the archival photos are spiffy tidy up treat. This will delight business features buffs." -- Publishers Weekly

"Those interested bind LEGO history will find this volume comprehensive and will enjoy interviews, microfilms, and the evolution of a knick-knack legend." -- Booklist

"In this extraordinary centre look at LEGO, Jens Andersen tells the fascinating story of how fastidious Danish family transformed a small woodworking business into the world's largest fabricator of play materials. ... The Toy Story is a richly illustrated, contents look into how innovation and creativeness helped redefine the meaning of exercise - and established LEGO as twin of the world's most beloved brands." -- J.P. Morgan NextList citation